Digital and environmental campaign raising awareness on the importance of preserving national public waters. Includes environmental billboards and responsive, interactive web apps for mobile and desktop.
Blue Law - Context
The unspoken rule.
My class was tasked with creating a full ad campaign that highlighted one of the many weird 'Blue Laws' still in effect in South Carolina. I chose the law that prohibits urination in public waters, including national parks and recreational facilities.
Research - Problem
Environmental approach.
I decided to take an environmental advocacy approach that conveyed a message applicable to the general public, given that the blue law is relatively harmless. The goal was to motivate people not to urinate in waters in order to protect the integrity of natural water sources.
Key data takeaways -
55% of lakes, ponds and reservoirs on the planet are impaired
People urinate in public waters more than I could have ever imagined…
Human urine can be quite detrimental to the integrity of most aquatic ecosystems.
Main Goals.
Address the harmful effects of urine in public waters
Take a fun, playful approach instead of a serious tone.
Do not use copyrighted material
Define
Key audience.
Based on the inspiration and subject matter, I decided that teens and young adults would be the best target audience for this campaign.
Prototyping
Heading to Figma.
I began by using Figma to create high-fidelity wireframes to outline the structure of the mobile and desktop websites.
Final Process
Bringing it to life.
After creating the high-fidelity wireframe, I decided to make a full-functioning prototype to display to students during the final project showcase.
Visual Design
This is fishdontflush.
A comprehensive overview of all the branding assets I developed, including those for the web app and environmental deliverables.
