Blue Law — Context
The unspoken rule.
My class was tasked with creating a full ad campaign that highlighted one of the many weird 'Blue Laws' still in effect in South Carolina. I chose the law that prohibits urination in public waters, including national parks and recreational facilities.
Environmental approach.
I decided to take an environmental advocacy approach that conveyed a message applicable to the general public, given that the blue law is relatively harmless. The goal was to motivate people not to urinate in waters in order to protect the integrity of natural water sources.
Key data takeaways.
Main Goals.
Key audience.
Based on the inspiration and subject matter, I decided that teens and young adults would be the best target audience for this campaign.
Final Process
Bringing it to life.
My entire life I've been told to "speak up", been cutoff by people in conversation, or was never able to voice my opinions effectively because I never new how to project my voice with confidence.
I wanted to make something that I personally would enjoy using.
I began by using Figma to create low-fidelity wireframes to outline the structure of user interactions with the lessons.
Once I established a solid foundation, I developed high-fidelity prototype that simulates the 'real-time' feedback users would receive while using the app.
This is fishdontflush
A comprehensive overview of all the branding assets I developed, including those for the web app and environmental deliverables.
