Key data takeaways.
Competitors — speeko
I performed a competitive audit on one of the few public speaking apps available, Speeko. I used the app for several days, reviewed customer feedback, and gathered my own impressions about it.
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Great AI speech recognition — in-depth analysis and speech data
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Free trial — though very limiting
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Functional UI
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Wide range of lessons — tonal practice, body language, etc.
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Very expensive — $17.99/month subscription
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No interesting incentives to get better — especially for a younger user
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Bland UI — less engaging user experience
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No way for user input/custom entries — at the time of research
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Targeted for an older audience — price tag steers away students
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Doesn't go 'all-in' on branding — not a strong brand identity
*Sam preparing for an upcoming class presentation.
*Brittney practicing her cafe convos with clients.
Information Architecture
Developed the information architecture for the web app, including its sections and navigation options.
Meet DeeBee — Your new friend.
Considering the demographic and my personal interest, I decided to create a mascot that playfully challenges users during their lessons.
A strong brand character fosters long-term user commitment, which is ultimately the goal.